History of Band-Aids From Earle Dickson to Boy Scouts

Band-Aid is the trademarked name for bandages sold by the American  pharmaceutical  and  medical devices  giant  Johnson Johnson Company, though these popular medical bandages have become a household name since their invention in 1921 by cotton buyer Earle Dickson. Originally created as a means to treat small wounds more easily with bandages that could be self-applied and were durable enough to withstand the day-to-day activities of most people, this invention has remained relatively unchanged in its nearly 100-year history. However, market sales for the first line of commercially produced Band-Aids werent doing so well, so in the 1950s, Johnson Johnson began marketing a number of decorative Band-Aids with such childhood icons as Mickey Mouse and Superman on them. Additionally, Johnson Johnson began donating free band-aids to Boy Scout  troops and overseas military personnel to better their brand image. A Household Invention by Earle Dickson Earle Dickson was employed as a cotton buyer for the Johnson Johnson when he invented the band-aid in 1921 for his wife Josephine Dickson, who was always cutting her fingers in the kitchen while preparing food. At that time a bandage consisted of separate gauze and adhesive tape that you would cut to size and apply yourself, but Earle Dickson noticed that gauze and adhesive tape she used would soon fall off her active fingers, and he decided to invent something that would stay in place and protect small wounds better. Earle Dickson took a piece of gauze and attached it to the center of a piece of tape then covered the product with crinoline to keep it sterile. This ready-to-go product allowed his wife to dress her wounds without assistance, and when Earles boss James Johnson saw the invention, he decided to manufacture band-aids to the public and make Earle Dickson vice-president of the company. Marketing and Promotion Sales of Band-Aids were slow until Johnson Johnson decided to give Boy Scout troops free Band-Aids as a publicity stunt. Since then, the company has dedicated a lot of its financial resources and marketing campaigns to charity work associated with the health and human services fields. Although the product itself has remained relatively unchanged throughout the years, its history still came with a few big milestones including the introduction of machine-made band-aids in 1924, the sale of sterilized band-aids in 1939, and the replacement of regular tape with vinyl tape in 1958, all of which were marketed as the latest in at-home medical care. The long-time slogan of Band-Aid, especially since it began marketing to children and parents in the mid-1950s, is I am stuck on Band-Aid brand cause Band-Aids stuck on me! and indicates a family-friendly value that Johnson Johnson is known for. In 1951, Band-Aids introduced the first decorative band-aids which featured the cartoon character Mickey Mouse in the hope theyd appeal to children.

Self Efficacy Of Japanese Women - 1585 Words

Self-Efficacy of Japanese Women By Austin Gray Research and Writing in IS Professor Nada â€Å"Japanese women make up just over 43 percent of the total Japanese workforce†¦but make up 70 percent of all part-time jobs in Japan†¦Even when companies recruit equal numbers of men and women from universities, they do little to develop the careers of their female graduate recruits, and are notoriously bound by the assumption that women will permanently quit full-time jobs when they become pregnant (Leo Lewis, Financial Times 2015)†. In Miura’s interpretation of Japan’s economy, she states; To understand the shattered perception of traditional Japanese society and the sudden appearance of the working poor in the middle of the new century†¦show more content†¦Miura’s view is one of no change even with the hope in the air. Susan Holloway s Women and Family in Contemporary Japan strives to provide an intimate view of how Japanese mothers of young children experience their parental role. Women s employment opportunities and status in Japanese society, combined with cultural views of motherhood and the availability of support for child-rearing, have had a profound effect on the country s fertility. In her book, Women and Family in Contemporary Japan, Holloway explores the social and cultural norms that shapes the gender structure of marriage and parenting in Japan. In interviews with Japanese mothers, Holloway asks what it is like to be a wife and to raise children in a country where caretaking has long been considered solely women s work. Through my readings of other scholars in Japanese studies and Holloway’s book. There are factors that are repeatedly pointed out. Those being, that a lack of women s workforce opportunities, as well as the gendered burden of familial responsibility, are major fac tors that have promoted Japanese women s postponement of marriage and reproduction, Holloway s book takes a closer look at mothers dissatisfaction, anxiety, isolation and their limited prospects for social he change in thinking with respect to family in Japan, the second largestShow MoreRelatedThe Hofstedes Cultural Dimensions Model2381 Words   |  10 PagesUnderstand Japanese Business Culture When developing relationships with coworkers from other countries than the United States of America, one strategy that can make developing those relations more comfortable for a foreign partner is to research and understand the business culture of his/her home nation. Japan is a proud culture that has been developed for centuries through the employment of strong cultural beliefs. To better understand how business relations should be approached with the Japanese, oneRead MoreAsian Americans Academic Success1728 Words   |  7 PagesCalifornia school, one fifth of students claimed to be more intellectually advanced than the other students. Teachers were given a list of these students. Not knowing the students were chosen at random, the researchers called this the Pygmalion Effect, or a self-fulfilling expectation. In the first and second grade the student’s grades improved dramatically and 47 percent of those students gained 20 points on an IQ test they took. Since the teac hers had higher expectations for these students, this made theRead MoreMental Health Issues and Illness 514 Words   |  2 Pagescontributing factor that increases barriers to seeking help in this population (Lauber Rossler, 2007). Providing adequate resources to improve mental health access is essential not only in this population but worldwide. 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Exercise has been suggested to be a better tool to reduce falls. Literature Review An exercise program was developed to increase balance, mobility, and muscle strength in the lower extremities, and also to increase the self-efficacy for fall prevention (Kato, Izumi, Hiramatsu, Shogenji 2006). The possible causative factors are decreased muscle strength in the lower extremities, decreased LACK OF EXERCISE MAY CAUSE FALLS IN THE ELDERLY Read MoreThe Role Of Power In International Communication1391 Words   |  6 PagesAlthough the media sometimes serves its role as a watchdog, the power and influence that some institution has might prevent it from presenting the whole truth to the public. In an instance when the government abuses its power, media creators often self-censor themselves to hide the inconvenient truth; as a consequence, policies with adverse effects become invisible in the media (Weisbrot, 2013). Another concern regarding the issue of power and the media is that adverse effects of harmful policiesRead MoreOrganizational Culture and Performance – Evidence from the Fast Food Restaurant Industry8736 Words   |  35 Pagesand the performance of managers in the restaurant industry. We also introduce the managers’ job efï ¬ cacy and commitment to the organization as variables intervening between organizational culture and performance. Data were collected in a restaurant/fast food operation which included franchisees as well as employed managers. Results suggest that there are relationships between culture and manager’s efï ¬ cacy and organizational commitment, and that some cultural aspects are related to performance variablesRead MoreHuman Resource Management and Demings Continuous Improvement Concept8656 Words   |  35 Pagesthe four HRM processes to elicit equity and commitment. Trust depends on empathy, self-awareness, vision, and the ability to supplement wages with emotional or even spiritual ties. There are many recent examples of charismatic leadership in modern corporations, including those of Sam Walton, Bill Gates, and Herb Kelleher.3 Yet it is difficult for many managers to duplicate such elusive psychological traits as self-awareness and vision. Thus, Whetten and Cameron (1998) argue that good leadership isRead MoreWillie Lynch Syndrome: Effect on the African American Community2273 Words   |  10 Pagesdetected in us the power of men and women to rise up and overcome an unjust system despite the odds. The Willie Lynch Letter is profound because it is a plan. This was a plan to forever keep a people down and a plan to perpetuate the slave mentality in the mind of the oppressed. The slave master wanted children to be born into a situation where they would believe that their only aspiration was to be a slave. He could only do that if he conditioned men and women to fight against each other. NotRead MoreSocial Psychology: Bringing It All Together Essay3853 Words   |  16 Pagestopics. Social psychologists study a variety of topics, including views of the self, persuasion, attraction, and group processes. Researchers study all aspects of social psychology and in some cases enlist the help of a â€Å"confederate†, someone who appears to be a naà ¯ve part of the experiment. The confederate ensures that the experiment is going as planned. A part of social psychology is developing a sense of self. As human beings, we like organization and patterns. We naturally categorize

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Introduction to Agrarian Reform - 1446 Words

TABLE OF CONTENT I. INTRODUCTION TO AGRARIAN REFORM OF THE PHIL. AND BRIEF HISTORY OF AGRARIAN REFORM II. IMPLEMENTING LAWS III. DEFINITION OF LAND REFORM AGRARIAN REFORM IV. COVERAGE OF THE LAND REFORM PROGRAM V. RETENTION LIMITS EXCEPTION ON THE RULES ON RETENTION LIMITS VI. EVALUATION I. INTRODUCTION TO AGRARIAN REFORM OF THE PHIL. AND BRIEF HISTORY OF AGRARIAN REFORM Land reform pertains to integrated set of measures designed to eliminate obstacles to economic and social development arising from defects in the agrarian structure. One of the existing agrarian reform laws in the country is Republic Act No. 6675, otherwise known as the â€Å"The Comprehensive Agrarian Reform Law†. Agrarian reform†¦show more content†¦During Pres. Corazon Aquino’s administration, the constitution commission of 1986 approved Section 21 under Article II (Declaration Principle and State Policy)which states â€Å"The states shall promote comprehensive rural development and agrarian reform†. Subsequently, Pres. Aquino created the Cabinet Action Committee to draft the Comprehensive Agrarian Reform Program (CARP). II. IMPLEMENTING LAWS A. QUEZON ADMINISTRATION Rice Share Tenancy Act- The Act provided for a 50-50 sharing arrangement between landowners and tenants and established a 10% maximum interest ceiling for loans extended to tenants. B. MAGSAYSAY ADMINISTRATION Republic Act 1166- National Resettlement and Rehabilitation Administration (NARRA). Republic Act 1199- Agricultural Tenancy Act. This law provide tenants with security of tenure and allowed them to shift from share tenancy to leasehold where they pay landowners a fixed rental instead of a variable share. Republic Act 1400 of 1955- Land Reform Act. This Law provides for expropriation of contiguous land over 300 hectares in areas, if owned by individual and 600 hectares if owned by corporation. C. MACAPAGAL ADMNISTRATION Republic Act 3844- Agricultural Land Reform Code. 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Macatangay, Maricar CE 3102 Submitted To: Mr. Zoilo Instructor October 11, 2011 TABLE OF CONTENT Introduction Issues / Problems Objective of the Study Content: A. Definition B. Comparison a. CARPER better than CARP b. CARPER worse than CARP C. Researchers’ Insight Conclusion Recommendations Bibliography â€Æ' INTRODUCTION The Philippine lands are usually used for agrarian purposes. Being a tropical country, it is expected that the weather and nutritious soil are designed as if to growRead MoreThus, Great Britain, the first of the world countries endured industrial revolution, to the middle900 Words   |  4 Pagesin France quicker, than industrial. However the upper bourgeoisie which was in power didnt hurry with the solution of the agrarian question, with a complete elimination of feudal duties and even braked it. 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John Yossarian Essay Free Essays

In his 1961 piece, Joseph Heller in a subtle way brings an exclusive attention to the experiences of the world wars to the soldiers, using the Second World War and John Yossarian, the protagonist as case studies. The story is transmitted in a third person narrative that paints the pictures that the readers can relate to. As the narration commences, the story is told within the hospital buildings where Yossarian is hospitalized, though in a manner that the readers can vividly tell that he is pretending. We will write a custom essay sample on John Yossarian Essay or any similar topic only for you Order Now The doctors examining him were puzzled with his condition. They made a determination that if he would be jaundiced, they would treat him, but if not, they discharge him. His case was constantly short of jaundice every time. Explicitly, Yossarian is faking sickness, but in an intelligent manner. It seems that in his mind, Yossarian thinks that the hospital is safe to take solace since liver problems take time to treat. Nurse Duckett signed a note to give him some pills, but interestingly, the liver pain had healed, yet no doctor realized it. It is important to note that Yossarian is the center of the story and everything is deflected from his perspective. He is innately determined to remain safe at all times. However, the story is not told in chronological order, and therefore, the readers must collect all the jaunts together to comprehend what it all implies. The story is an enlightening piece that divulges the inner spirit of a soldier when masked with fear, more so having seen his or her colleagues die dreadfully. Troubled with the memories of Snowden, Yossarian has lost the aspiration to continue participating in the war. Having seen his friends die mercilessly, he is more perturbed and feels weak, something that happens with different soldiers on the battlefield. The same applies to other characters such as Dunbar who is with him in the ward. Dunbar wants to stay longer in the hospital by engaging in some boring activities to pass time. The hospital setting has become a better place for them. On the other hand, Yossarian has made up his mind to remain in the hospital for the remaining time of the war, he writes a letter to different people known to him, but never tells them the reasons. As the story continues, he realizes that if insane, he can be relieved of his duties as a soldier. He pretends to be insane in order to be discharged from the military service. However, he is surprised that by claiming that he is insane is a proof that he is actually sane. In conclusion, the story portrays the diverse points of views that the readers can relate to. It also gives a pointer to the minds of the characters that depict the inner world of a soldier. It carries the audience with mixed reactions while interacting with the events. Certain events are funny, while others elicit pity. Yossarian is shaken by the storms of the experiences of the war and uses numerous tactics to get himself out of the military service. For instance, he fakes his prolonged stay in the hospital. When he also tries to pretend to be insane, he is openly caught. Rightly, the story compels the readers to see much inside a soldier’s heart than just what is seen from outside. How to cite John Yossarian Essay, Essays

Organizational Change Management for B. R. Richardson Timber

Question: Discuss about theOrganizational Change Management for B. R. Richardson Timber. Answer: Introduction: Organizational development refers to the organizational change and the performance of the same in terms of the success. The organizational change is the process that takes place from the various aspects. The implementation of the organizational change must be implemented from the upper level towards the lower level (Cameron Green, 2015). The need o the organizational change and the development are required because of some issues that affect the production and the overall operation of the organization. The prevalence and the intensity of the issues indicate the need of the change and development in the organization as well as the lack of competencies in the management (Hayes, 2014). The chosen organization requires the change in terms of the structure and the process of the organization. There change management issues leads to the needs of the organizational development. However, any issues related to the change management can emerge from internal problems as well as external problem . The chosen organization present the issues related internal problems that have emerged from the management structure and the in competencies by the authoritative personnel in the organization. The following portion of the report presents the case study of the change management and the interventions of the same. Issues in the organization: A deep and thorough sneak peek into the B. R. Richardson Timber Products Corporation presents some issues that are prevalent in the organization and somehow or other are affecting the business process. Not the only the business process in influenced by the issues, but also the people, structure and overall operations are equally affected by the same (Goetsch Davis, 2014). The predominant issues are: Communication: Communication seems to be one of the major issues in the organization. The communication is affecting the process as well as the people of the organization. The lack of proper and effective communication is leading to anther problems like the payesms issue, overtime issues and others. The communication regarding the change and the development needs to be proper in all the level of the organization in order to the proper execution and the implementation of the change development (Coombs, 2014). Job satisfaction: It is evident from the case study that the employees are not satisfied with their job. The case study presents data in regards to the employees complaint about the job and the management. It is found that the supervision of the organization regarding the job satisfaction vague and that the employees are not happy with the management as well as the organization (Cummings Worley, 2014). Employee Turnover: The employee turnover is the issue related to the previous one. The employees due to the lower job satisfaction are tending to leave the organization. In fact, the turnover rate higher than the last year. The lack of communication, poor management structure is also some of the reasons for the employee turnover (Fugate, Prussia Kinicki, 2012). This is not only affecting the human resources of the company but also is affecting the reputation of the organization among the staffs. Low Health and Safety Standards: The case study is a fine example of the poor maintenance of the health and safety standard in the organization for the staffs. The management of the organization does not follow the policies of the employees health and safety in the workplace. There are employees in the organization with broken fingers, back pain and other physical disabilities that are the result of the accidents in the workplace. The management of the firm seems to be careless about the issue. This is creating a negative impact in the staffs as well as negative indication to the organizational structure. Available Interventions in the Organization: The intervention denotes the planned and the organized activities in a firm that aims to bring the change in the organization. Intervention entails the intended activities by the external consultants of the organization for the change development (Michie Johnston, 2012). The intervention available in organization acne also is helpful in this regard for delivering the change development. Strategic intervention is the major that is needed presently in the organization. The strategic intervention will help the management as well as the entire organization for the better performance. In addition, this will also help the in implementing the change development properly. Another intervention that is available in organization is the confronting meeting. The confronting meeting will help the organization to have a conversation between the management and the employees regarding the issues faced by the employees in the workplace (Free et al., 2013). The management of the organization will understand, realize and be able to identify the issues and present in the organization and affecting the organizational structure and operations (Cameron Green, 2015). This will also make the management understand the need and requirement of the organizational change development process in the organization. These two interventions are related to the change development of the organization as well as these are already available in the organization, which will definitely make the process easy for the management as well as for the consultants. Select one intervention and explain why this strategy is the most appropriate to implement for ensuring organizational transformation There were various issues that had been faced by the business organization B.R. Richardson Timber Products Corporation such as lack of communication, supervision, scheduling of production, etc. The interventions could help in combining the various components of the program and strategies to manage changes in behaviors as well as improve the health and safety of individuals who have been working within the organization. The interventions include educational programs, better implementation of policies and procedures, improvements if the environment or even promoting a health promotion campaign for managing health and safety of the workers (Contrafatto Burns, 2013). The interventions that consist of multiple strategies are the most effective and reliable for delivering the most probable changes and improvements for the organization. This could also bring long lasting changes as well as produce the desired positive outcomes by ensuring that the company sustains changes within the busine ss environment with ease and effectiveness (Grant, 2014). The interventions have been applied here to make sure that it can be reached to a large group of audience through various ways or approaches and a proper lamination plant will be set up at B.R. Richardson Timber Products Corporation. The most important intervention could be the introduction of educational programs, which would be able to work as a motivation course for involving the workers and ensure that the issues were identified and resolved within quick time. Based on the inspection plan, it had been understood that the plant that was developed earlier within the workplace was very noisy, there were glue drippings along with dust everywhere and even the aisles disappeared in the tools and piles of the plant (Hayes, 2014). Thus, it could be seen that the plant was not clean and rather the employees were also paid less, there had been health and safety related problems, which made the implementation plan ineffective (Free et al., 2013). The employees were not paid the right amount s of wages and even their health and safety aspects were hindered. The interventions are useful for influencing the knowledge, attitudes, beliefs and skills of individuals and increase the social support as well. This would not only create a supportive environment where all the staffs would work in coordination and as a team to ensure that, the implementation plan for the lamination plant could be successful and noteworthy (Johnson et al., 2013). The interventions could include various programmatic activities that could enable changes within the organization and furthermore facilitate the change management process within B.R. Richardson Timber Products Corporation. As a consultant, it would be important to manage intervention through collaboration between the clients and consultants on a consistent manner. The team building intervention is related to the management of people and processes within the organization and it can enable transformation as a whole. It would be easy to accomplish the goals and objectives according to the organizational vision and strategy and improve the organizations culture too (Lozano, Ceulemans Seatter, 2015). The team building intervention could help in managing the people and business processes by focusing on various groups based on their roles such as superior, subordinates and colleagues. This would allow them to learn and gain more knowledge about how to improve the organizational structure a nd improve the areas of accomplishing tasks, manage team relationships and organizational processes too (Millar, Hind Magala, 2012). Intergroup intervention is also associated with the people and processes and it can help the workers to coordinate tasks and accomplish the desired goals and objectives. Though, this kind of intervention allows team members to work in coordination and manage the business processes effectively, still there can be conflicts among them, which will lower their morale and productivity as well. This kind of intervention allows for increasing the communication among the people and find out ways of achieving the desired goal with ease (Nordin et al., 2012). The people must be trained for improving their skills and enable them to perform to their potential while managing the installation of lamination plant. This would further help in managing the business processes efficiently and ensure that the leaders of B.R. Richardson Timber Products Corporation in Australia properly clarify the roles and responsibilities to the members of the team through motivation and encouragement (Waddell et al., 2 013). Therefore among the various interventions, the team building and intergroup interventions are the most appropriate for ensuring successful transformation of the organisation. Discuss the actions necessary to implement the recommended strategy successfully. There are various actions that are undertaken to implement the effective organizational change management strategy and these have been illustrated here in this report. Developing a set of clear organizational goals and objectives is essential for making the individuals working within the organization know about how to implement the lamination plant. A proper and realistic time scope should be developed for ensuring that the implementation would be done within the allocated time. Management of informed awareness for involving the employees or staffs and develop commitment among them (Contrafatto Burns, 2013). Selecting the most appropriate system for enabling participation of the staffs is important and it is necessary to support the major power groups for transforming the organization as well. The daily business operations and processes are integrated and have been aligned with the organizational goals and objectives for ensuring successful transfer and diffusion. This would facilit ate the innovations of business processes along with relevant changes at B.R. Richardson Timber Products Corporation in Australia. As the most appropriate intervention is related to the major aspects of people and business processes, so a third party peacemaker shall be involved to focus on the interpersonal conflicts and manage ethical cooperation and competition among the people working there (Grant, 2014). Training should be provided as well to yield the better learning about own self, interpersonal relationships and group dynamics too. This would promote effective teamwork and coordination among the workers as well as ensure that the intervention plan could be effective for implementing the organizational change management strategy successfully (Lozano, Ceulemans Seatter, 2015). Conclusion: It is evident from the above discourse that the change management and the change development is related and linked with each other in terms of the organizational development. This is certain that the implementation of the lamination plant will emerge more issue; therefore, the present issues in the organization must be solved with urgent priorities. Several interventions are given in the report for resolving the change management issues in the organization. Some of the interventions are already present in the organization and some of them are recommended. The intervention in the organization will help developing the strategic planning as well as the organizational structure for the required change development. This intervention will ultimately help the organization reduce the issues like employee turnover, lack of communication and others. However, only the intervention cannot individually resolve the issue, the cooperation is also needed from the every level of the organization. References: Contrafatto, M., Burns, J. (2013). Social and environmental accounting, organisational change and management accounting: A processual view.Management Accounting Research,24(4), 349-365. Grant, A. M. (2014). The efficacy of executive coaching in times of organisational change. Journal of Change Management, 14(2), 258-280. Hayes, J. (2014).The theory and practice of change management. Palgrave Macmillan. Johnson, G., Whittington, R., Scholes, K., Angwin, D., Regnr, P. (2013).Exploring strategy text cases(Vol. 10). Pearson. Lozano, R., Ceulemans, K., Seatter, C. S. (2015). Teaching organisational change management for sustainability: designing and delivering a course at the University of Leeds to better prepare future sustainability change agents.Journal of Cleaner Production,106, 205-215. Millar, C., Hind, P., Magala, S. (2012). Sustainability and the need for change: organisational change and transformational vision.Journal of Organizational Change Management,25(4), 489-500. Nordin, N., Deros, B. M., Wahab, D. A., Rahman, M. N. A. (2012). A framework for organisational change management in lean manufacturing implementation.International Journal of Services and Operations Management,12(1), 101-117. Waddell, D., Creed, A., Cummings, T. G., Worley, C. (2013).Organisational change: Development and transformation. Cengage Learning. Hayes, J. (2014).The theory and practice of change management. Palgrave Macmillan. Cameron, E., Green, M. (2015).Making sense of change management: A complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers. Free, C., Phillips, G., Galli, L., Watson, L., Felix, L., Edwards, P., ... Haines, A. (2013). The effectiveness of mobile-health technology-based health behaviour change or disease management interventions for health care consumers: a systematic review.PLoS medicine,10(1), e1001362. Michie, S., Johnston, M. (2012). Theories and techniques of behaviour change: Developing a cumulative science of behaviour change. Goetsch, D. L., Davis, S. B. (2014).Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Coombs, W. T. (2014).Ongoing crisis communication: Planning, managing, and responding. Sage Publications. Fugate, M., Prussia, G. E., Kinicki, A. J. (2012). Managing employee withdrawal during organizational change: The role of threat appraisal.Journal of Management,38(3), 890-914. Cummings, T. G., Worley, C. G. (2014).Organization development and change. Cengage learning.

A New Framework for IT Investment Decisions

Question: Describe about A New Framework for IT Investment Decisions? Answer: Making Better Business Case For IT Investment Purpose of the paper: Today most of the organization is demanding robust business cases to have a justified business investment in Information Technology. In this document the drawbacks of the current approaches in IT investments are shown and according to those drawbacks the required approaches are also mentioned. Hence it can give the ability to organizations to identify the benefit and to take the appropriate measurement of all the benefits and to gather the evidence of size of the expected benefits (Ward, 2008). Important points: With a deep concern about the IT investment, this document have drawn the evident fact on drawbacks related to presently used approaches to IT investment in a business scenario. Researches related to this filed at early stages are found as disappointing to reach the desired expectations. Benefits, which are overstated, can also weaken managements commitment to the IT investment. In the context of finding the business fund approval for an IT project, robust business case is important for under mentioned reasons: Priorities need to be enabled to be set among different resource and fund investments. A benefit realization plan is required to identify what the combination of business and IT will deliver benefits Commitments from business managers are needed to achieve the investment benefit. A basis of review should take place in order to realize whether benefits are coming or not. A new SIX-STAGE approach is taken in order to develop business cases: Investment objectives and Business Drivers need to be identified. Benefits, owners and measures need to be identified. Benefits structures need to be identified. Benefits from the organizational changes need to be identified. Explicit value for each of the benefit needs to be identified. Risks and cost Identification is needed (Keen and Digrius, 2003). Approach Used: With development of this paper Author first developed the scenario on drawbacks related to present approaches used for IT investment in a business scenario. Researches related to this filed at early stages are found as disappointing to reach the desired expectations. Author have shown that the context of finding the business fund approval for an IT project, robust business case is important to enable priorities to be set among different resource and fund investments, A benefit realization plan is required, Commitments from business managers are needed to achieve the investment benefit, a basis of review should take place in order to realize whether benefits are coming or not. Questions need to bring forward: What are the business objectives need to bring forward? How the benefit realization plans need to draw? IT Risk As A Language For Alignment: Purpose of the paper: In this paper Author stated the fact that the language of risk is powerful tool to improve the alignment of IT/business. Incorporation of risk into IT management helps IT executive and business person to take better decision. Based on field research, more than 5 years of surveys, case studies and interviews this article shows risk as a focusing mechanism to take better decision (Barnes, 2010). Important points: Managing IT requires balance of two different and conflicting perspective, such as- Strategic change perspective and Operational-resilience perspective. In this paper, author has shown Risk a Unifying language. In this context author highlighted the point that the risk awareness approach makes a big difference by asking questions about the business risk form the IT executives to understand the IT rules and obtain the IT management techniques. There are Four As framework to manage IT risk- Agility, Availability Accuracy, Access (Keen and Digrius, 2003). Approach Used: In this paper author discussed the point that the risk awareness approach makes a big difference by asking questions about the business risk form the IT executives to understand the IT rules and obtain the IT management techniques (Westerman, 2009). Questions need to bring forward: How the Risk frameworks need to be managed, in order to change the resilience Tradeoffs? What are the IT management risks that generally come under consideration? References: Barnes, A. (2010). A new framework for IT investment decisions. Petersfield, Hampshire: Harriman House Ltd. Keen, J. and Digrius, B. (2003). Making technology investments profitable. New York: Wiley Sons. Ward, J. (2008). Building Better Business Cases for IT Investments1. [online] Oro.open.ac.uk. Available at: https://oro.open.ac.uk/11215/ [Accessed 21 Mar. 2015]. Westerman, G. (2009). IT Risk as a Language for Alignment. [online] Misqe.org. Available at: https://misqe.org/ojs2/index.php/misqe/article/view/263 [Accessed 21 Mar. 2015].